Mark Isle aka Marco

Twenty years of UX, then an obsession

Mark Isle spent more than 20 years as a UX/UI designer before generative AI took over his work. His own introduction on Designstein, the AI creative studio he runs, is short: "20+ years as a UX/UI designer, and I have an obsession with Generative AI"^[1]. His X bio lists AI consulting, fashion and cinematography, DOP work and "Founder PRMPT Mag"^[2]. It also says "Midjourney Published", and his site says he has been featured in several magazines, including Midjourney's; we have not been able to confirm which issue, so it is his claim^[2][1].

Online he goes by Marco. He joined X as @ai_artworkgen in May 2023 and has posted there nearly 20,000 times since, about 6,800 of them images or video, building 23,800 followers^[2]. His 19 most viewed posts there total more than 1.4 million views; the biggest, a set of Nano Banana image tests from August 2025, has 368,360, and a Sora test from that October has 199,123^[38][35][41]. His first big one was EXO-19, a Midjourney and Runway movie trailer posted in July 2023, at 197,610 views; the same day the curator account @FinanceYF5 put it first in a Top 10 thread of Runway Gen-2 trailers that has 98,422 views^[36][37]. On LinkedIn, as Mark Isle, he has about 9,200^[3]. The same handle runs his Instagram and a small YouTube archive of his films^[33][27].

Fashion first: 2024

From the start his subject was fashion. In February 2024 he made The Embrace, a Valentine's collection of models entwined with classical statues, in Midjourney, Magnific and Leonardo^[24]. On 11 March 2024 he posted ESCAPE: Break Free From The Ordinary, a fashion "conceptual trailer" of pink smoke in a pine forest, and wrote that he had made it to celebrate being accepted into Runway's Creative Partners Program^[16]. ESCAPE: Urban Edition followed ten days later, made the same way: Midjourney, Leonardo and Magnific for stills, Runway and Topaz for video, Epidemic Sound and CapCut to finish^[17].

That month he also entered Runway's GEN:48 short film competition with Melody of Solace, made with Uncanny Harry^[18]. Through 2024 came the Cosmic Couture and Volcanic editorials, survivalist couture on volcanic rock animated in Runway Gen-3 Alpha, and Pastel City, a coral coat against pink and duck-egg rooftops that is still the most watched film on his own channel^[25][20][19]. In May 2024 LetzAI named him one of its top AI creators to follow, as a specialist in AI fashion photography and the creator of PRMPT GPT^[23].

PRMPT: teaching the prompt

PRMPT is his generative AI e-magazine, "a monthly visual feast of images, prompts, and processes"^[21]. Alongside it he sells the Mastering Midjourney PDF series, six $20 guides: Shadow Play, Fluid Frames, Tokens, Recreating Style Codes, Movie Night and Prompt Stacking^[22]. They teach a method: break a prompt into bite-sized tokens, rebuild a Midjourney style reference in words, and stack multi-prompts and weights until you are conducting the prompt rather than typing it^[22]. That style-reference work is how Chris Branch first noticed him. "I've always loved Marco's style," he said on AI LIVE, introducing Mark's work in January 2026^[28].

Spec ads in a single colour

In 2025 his films became spec ads, each built around one saturated colour. L'Animal, in March, is a fragrance ad for a perfume that does not exist: a model in a pristine white void sprays the scent and changes, prowling a green-washed jungle until she fuses with a jaguar^[9][10]. He made it with Imagen 3, Magnific, Grok, Luma Ray 2 and CapCut, and counts the cost on the project page: 300 images shot, 300 videos made, 65 shots used^[9].

Where Petals Fall, made in September, puts a model in a voluminous canary-yellow gown into a fog-bound volcanic wasteland of black soil and spindly yellow flowers, under the frame of a ruined tower, and ends in lightning and a storm of petals^[11][12]. In October he began a series, Mythology Meets the Metropolis, with The Horned Wanderer: a satyr-like demon goddess in a black halter dress, walking rain-soaked city streets in neon and 35mm grain^[14]. For that one he made a single image in Midjourney, fed it to Nano Banana in Freepik to build a character sheet, and used the sheet as the reference for every shot of her^[14]. On X, L'Animal has 9,345 views and Where Petals Fall 5,056^[39][40].

Two big productions

In September 2025 he was one of eight AI Artists on Lewis Capaldi's "Something In The Heavens (Re-Imagined)", made by Wonder Studios with director Justin Hackney, Google DeepMind and YouTube, and built with Flow, Google's AI filmmaking tool powered by Veo^[4]. The other seven credited were Yigit Kirca, Billy Boman, Max Larsson, Giacomo Mallamaci, Issa Sissoko, Bruno Detante and Stéphane Benini^[4]. His portfolio lists Nano Banana and Veo 3.1, and calls it "a story of love, loss, and everything in between"^[5]. The video has 2.12 million views on Lewis Capaldi's VEVO channel^[4].

Two months later, Qatar Airways posted Sky Studio: Bring them with you, a spot from its Sky Studio challenge with Google, made entirely in flight over Starlink wifi, directed by PJ Accetturo and made with Veo 3.1 and Nano Banana. It has 8.43 million views^[6][8]. The YouTube credits name only the director. Mark's portfolio says he was part of the team that made it with PJ while PJ was flying from Doha to Atlanta, "in 14 hours at 30,000 feet"^[7][6].

Character sheets, then motion

In December 2025 he wrote himself a fictional brief: an Adidas x Gucci x Issey Miyake campaign, "a High-Fashion Survival Odyssey" on an alien, volcanic wasteland, mixing Gucci couture, Adidas stripes and exaggerated trainers, and Issey Miyake pleats^[13]. He generated a cast of male and female models and every outfit from a prompt template of his own, tested in Grok for speed, refined in Nano Banana, then made a character sheet for each model so they would hold across every generation^[13].

In April 2026 he ran that cast through Seedance 2.0 in Runway and posted the result on LinkedIn: "OK. This is NUTS!!!"^[3]. The post drew 229 reactions and 53 comments, and the next day Chris played it on AI LIVE, praising the colours and the consistency of the characters: "Even 6 months ago, you just wouldn't be able to throw together stuff like this"^[3][30]. On the same show Chris recommended him as the person to follow on X for Grok Imagine prompts, and said Mark contributes a lot to Grok's Gen HQ creator community, which we have not confirmed elsewhere^[30].

First on new models

Mark tends to be early on new video models and turns his first tests into music videos. On AI LIVE Episode 106, credited as Marco Isles, he put Runway Gen-4.5 image to video through a song about the model's own release, hopping from neon-green anime to black-and-white Brooklyn stoops^[28]. A week later Chris showed his first Vidu Q3 test, saying Mark had early access^[29]. In August Chris mentioned Midjourney 8.2 work Mark had shown him^[31], and in September played Money on My Mind, a hip-hop video made with MiniMax's open-weights H3 model, whose characters held to their character sheets^[32].

Mark Isle is probably the person that I've seen being experimenting the best with the lip sync in MiniMax H3.

Chris Branch, AI LIVE Episode 131^[32]